Tama Tea

Meet The Brand: Tama Tea, a brand out of Wilmington, North Carolina, makes a craft brewed sparkling tea with organic tea, fruits, and herbs. Despite having an existing presence on the platform, they were struggling with low sales and limited visibility. Seeking to enhance their Amazon performance, Tama Tea enlisted our services to revamp their approach.

YoY Sales Growth

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Increased Customer Count

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ACoS Reduction

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Challenges

Challenges: Despite having an existing presence on the platform, Tama Tea was struggling with low sales and limited visibility on Amazon.

Low sales and visibility on Amazon
Limited brand awareness and recognition
Stiff competition in the beverage category

Solution

Solution: We initiated a comprehensive strategy to elevate Tama Tea’s Amazon presence and boost their sales. Our approach included the following key components:

Optimized SEO Copy:We completely overhauled Tama Tea’s Amazon product listings with SEO-optimized copy that improved keyword rankings and search visibility.
Enhanced Product Imagery:Engaging and high-quality product images were designed to capture the attention of potential customers and increase conversion rates.
Brand Building:We built enhanced brand content and a branded storefront, fostering brand recognition and trust among Amazon shoppers.
PPC Campaigns: New, strategically designed PPC campaigns were launched to focus on conversion and drive sales growth. We placed a particular emphasis on expanding into new strategic categories.

Results

Results: The results of our collaboration with Tama Tea have been nothing short of remarkable:

Sales Growth: Year-over-year, Tama Tea has seen an astounding 423% growth in sales.
Customer Acquisition: The client’s customer count has increased by 300%, reflecting the successful expansion of their customer base.
ACoS Reduction: The average Advertising Cost of Sale (ACoS) has been reduced from 109% to 38%, reflecting a more efficient advertising spend.
Keyword Dominance: Tama Tea’s sparkling tea products now consistently rank at the top of search results for critical keywords, gaining visibility and market share.
Category Growth: The yerba mate category has seen steady growth in important search terms, with our conquesting campaigns effectively winning over sales from key competitors.

Conclusion

By optimizing Amazon listings, enhancing brand presence, and strategically managing PPC campaigns, we’ve not only driven substantial sales growth but also transformed Tama Tea into a prominent and recognized brand on the platform. Tama Tea’s remarkable year-over-year sales growth, increased customer base, improved conversion rates, and efficient ad spend showcase the tangible impact of our services on their business. This case study illustrates the power of strategic e-commerce solutions in achieving substantial growth and brand recognition on Amazon.

Tama Tea

Challenges

Solution

Results

Conclusion

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